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Antique Dealer Training
Antique Dealer Training Introduction
Perfect is the Enemy of Good (6:38)
Get Going (3:25)
What You'll Learn (3:05)
Introducing Your Instructors (4:28)
Impostor Syndrome (3:49)
Founding Principles
Mission (3:49)
Vision (8:54)
Values (6:40)
Business Basics
How do you want to live your life? (13:44)
What Type of Antiques Store Do You Want? (2:31)
Should I Buy an Existing Store? (2:54)
Brick & Mortar (20:12)
Website (11:38)
Antiques Fairs & Shows (23:36)
Online Opportunities (18:12)
Online Marketplaces (22:39)
Pros & Cons Online Marketplaces (7:16)
Collectives & Malls (7:13)
Warehouse Sales (4:10)
Pop Up Shops & Container Sales (8:30)
Trademarking (4:23)
Inventory
Vision for Your Inventory (12:25)
International Sourcing (25:47)
Warehouse Management (10:22)
Trends in Antiques (5:27)
Inventory Management (17:08)
Shipping
How to Ship It Out (5:43)
Receiving Containers (34:25)
Selling Antiques
Pricing (7:14)
Photography (14:48)
Sales Cycles (5:02)
Social Media & Marketing
Branding (7:56)
Competitors (16:01)
Who is Your Ideal Client? (11:28)
PR & Marketing (30:56)
Event Marketing (11:52)
Email Marketing (17:13)
Marketing At Antique Fairs (9:17)
Networking (6:09)
Elevator Pitch (2:43)
Pulling it All Together
You Did It! (2:17)
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Should I Buy an Existing Store?
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